Craig Pepin-Donat is a fitness expert, entrepreneur and author whose experience has spanned over three decades. During his career, Craig has operated over 600 fitness clubs around the world and helped develop some of the top fitness brands in the industry. He was the president of the New York Health and Racquet Clubs and 24 Hour Nautilus (which later rebranded to 24 Hour Fitness). He was the executive vice president for the largest fitness chain in the world, 24 Hour Fitness, and is currently a partner for one of the world’s largest online nutrition companies, dotFIT. Craig is the co-founder and executive vice president for one of the largest and fastest growing fitness franchises, Crunch Franchise.
A dynamic public speaker, motivator and educator, Craig has dedicated his life to helping people change their lives through fitness and proper nutrition. Craig has trained thousands of people within the fitness industry and has developed numerous training programs, seminars and workshops, based on his simple formula for success, that have helped millions of people get on the path to living a healthier and a more active lifestyle. Alarmed by the health care crisis in the United States, Pepin-Donat authored The Big Fat Health and Fitness Lie and The People’s Guide to Health, Happiness and Longevity.
Craig is an established authority in the fitness industry and has been featured in numerous media outlets for print, radio and television, including: Time Magazine, the New York Times, New York Magazine, Crain’s New York Business, and Entertainment News. He was recently featured on the cover of Club Success Magazine as one of the leading fitness franchise operators in the fitness industry in February 2016. He was also featured on the cover of Club Business International in November of 1992 and again in November of 1997, where he was described as the “Grand Master of multi-club management theory.” In addition, Craig was featured on the cover of Club Success Magazine in December 2003 and Club Insider Magazine in May 2007.
A lyricist, producer and performer, Craig has pushed the envelope of creative thinking to deliver his message of healthy living through music videos to address the very serious issues of obesity and the lack of physical activity in our society. He founded www.icanBody.com to help raise the level of awareness of the benefits of fitness and nutrition and to provide tools and resources for anyone interested in improving their health. Craig wrote, produced and performed in several music video parodies, including Eating Chocolate Bars, Train this Clown and Bloat, which was where he was described as “Weird Al Yankovic meets Joseph Pilates.” He is currently working on his first original track, Sweet Tooth Superstars.
Craig is a comprehensively certified Pilates instructor with over 600 certification hours through Balanced Body, and has held multiple national fitness certifications throughout his career. He completed his Pilates certification training at Body Balance Institute.
- Comprehensively Pilates Certified
- Arc Certified
- Held other nationally recognized certifications